LinkedIn Headline Generator
Your headline is the most-searched text on your profile. Enter your role and specialty and get options in four styles — each checked against LinkedIn's 220-character limit.
Click a headline to copy it. Character counts include everything — LinkedIn allows 220.
How to choose a headline
- If recruiters should find you, pick a keyword-rich option — LinkedIn search matches on the exact words in your headline.
- If clients should hire you, pick a value-driven option that names who you help and what changes for them.
- Keep your actual job title in the first half either way; creativity after the pipe, clarity before it.
Your headline is a search result, not a slogan
LinkedIn shows your headline under your name everywhere — search results, comments, connection requests, group posts. It is the hardest-working line on your profile. The default (your current job title at your current company) wastes it: recruiters search for skills and roles, not company names, and prospects decide in seconds whether you solve their problem.
The reliable formula is role + specialty + audience or proof: "Marketing Manager | Content Strategy & SEO | Helping B2B software teams turn search traffic into pipeline." Every element earns its characters — the role captures searches, the specialty differentiates, the audience qualifies. Update it whenever your target changes; a headline aimed at your next role beats one describing your last one.
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Frequently asked questions
How long can a LinkedIn headline be?
220 characters, including spaces and separators. Every option here shows its exact count, and the strongest headlines usually land between 120 and 200 characters.
What keywords should my headline contain?
The words a recruiter or client would type: your role, your two or three core skills, your industry, and any tools or certifications you want to be found for.
Should I say 'Open to work' in my headline?
LinkedIn has a dedicated Open to Work setting that shows recruiters your status without spending headline characters. Use the setting for status and the headline for keywords and value.
Is a creative headline risky?
Only if it replaces clarity. A creative second half after a clear role and specialty is memorable; a headline that is all wordplay hides you from search entirely.